Ready to experience fish like never before?

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about

We want to share Japan’s delicious fish with the world.

That simple wish is what started this company.
We believe Japanese fish are truly exceptional. There is no other country where fish taste as good.
However, due to challenges in handling, processing, and distribution, the full flavor often fails to reach those beyond our shores.
To change that, we brought together a team of fish experts with one mission: to deliver the very best of Japan’s seafood to the world.
“Ready to experience fish like never before?”
With this slogan, we’re embracing the challenge—and leading a seafood revolution.

Toward the Future of Japanese Fisheries

We believe that maintaining freshness is key to solving the challenges facing Japan’s fishing industry today—challenges like resource depletion, an aging workforce, and a lack of successors.
One of our core initiatives is the export of fresh Japanese fish to overseas markets.
Through global shipments, we aim to share not only Japan’s advanced techniques for preserving freshness, but also the deep culture behind how we approach, handle, and prepare fish.
Not frozen fish—fresh fish.
Let us say it again: Japanese fish are truly exceptional. We genuinely believe that Japan’s fisheries are the best in the world.

water

LIV WATER

LIVWATER is one of the familiar tools that allows you to experience the fresh fish revolution.

In addition to the general processes of killing, cooling, and nerve removal to maintain the freshness of fish, Rib Water is used to produce fish with a freshness that is on another level. Simply put, Rib Water is "water that is closer to seawater." By processing the fish not with fresh water but with water that is closer to the seawater in which the fish lived, it maintains the original taste of the fish, in other words, its freshness. Then, we add ultra-high concentration nanobubbles using a unique machine developed just for maintaining freshness. This wraps up the germs and microorganisms that cause spoilage in nanobubbles and separates them from the body, helping to maintain the freshness of the fish by drastically reducing odors and germs.

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